HOW DID MY BUSINESS NAME AND LOGO ORIGINATE? When thinking about what to call my business, the word immediately Journeys bubbled forth. Though Movement seemed a natural fit since movement is at the essence of life. I drew upon my spirituality and my scientific background for the image of my business logo.
The twisted loop in the logo is a MÖBIUS STRIP – a shape that evokes playfulness, curiousity, and thinking in different ways. The Mobius is “a metaphor for change, strangeness, looping, and rejuvenation” (Clifford Pickover in The Mobius Strip: Dr. August Möbius’s Marvelous Band in Mathematics, Games, Literature, Art, Technology, and Cosmology).
Did you know that if you draw a line lengthwise down the middle of a Möbius strip, you end up where you started? Then, if you cut across the width of the strip and both sides of the long rectangular strip have a lengthwise line down their middle? The strip has become a single continuous curve with only one surface.
The Möbius Strip has a place in the world of music. The framework of the Royal Theme in the dyad of canonic voices in J. S. Bach’s The Musical Offering Canon No. 1 a 2 cancrisazns (also know as the crab canon) has a second canonic voice playing the theme backwards simultaneous to a first voice playing the theme forwards. View an animation of this canon here.
The Möbius Strip appears in art. The Dutch artist Escher said, “I try to show that we live in a beautiful and orderly world, not in formless chaos…. I cannot resist fooling around with our established certainties. It gives me great pleasure, for example, to deliberately mix up the second and third dimensions, flat and spatial, and to make fun of gravity” [English translation]. (Credit: wood print Ants on a Möbius Strip)
The colours of the logo are drawn from Chinese 5 Element theory. RED is associated with the elemental force of Fire – transformation, connection, community, and joy. GREEN is associated with the elemental force of Wood – vision, creativity, growth, and manifesting purpose and life path. The meaning of these colours are at the heart of any transformative journey one takes.